Privacy Policy

1. Introduction

Welcome to Definite Foods Limited trading as Dessert Wala (“we”, “us”, “our”).

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

This Privacy Policy explains how we collect, use, and protect your personal data when you use our mobile application (the “App”).

2. Who We Are (Data Controller)

Dessert Wala is the data controller responsible for your personal data.

3. Personal Data We Collect

We may collect the following categories of personal data:

4. How We Collect Your Data

We collect personal data through:

• Direct interactions — account creation, placing orders, contacting support
• Automated technologies — cookies, analytics tools
• Third parties — e.g. payment providers, delivery partners

5. How We Use Your Personal Data

We use your personal data for the following purposes:

• To register and manage your account
• To process and deliver your orders
• To communicate with you about orders or support requests
• To improve our App, services, and user experience
• To detect and prevent fraud
• To comply with legal obligations
• To send marketing communications (where you have consented)

6. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR:

• Contract: to process orders and provide services
• Consent: for marketing communications and optional tracking
• Legal obligation: to comply with tax and regulatory requirements
• Legitimate interests: to improve services, ensure security, and prevent fraud

7. Marketing Communications

We will only send you marketing communications where you have opted in.

You can:

• Unsubscribe at any time via email links or app settings
• Contact us to withdraw consent

We will not send unsolicited marketing messages in violation of PECR.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Ensure the App functions properly (essential cookies)
• Analyse usage and performance (analytics cookies)
• Personalise content and offers (marketing cookies)

Where required, we will obtain your consent before using non-essential cookies.

You can manage your preferences via the App settings or device controls.

9. Third-Party Services

We may share your data with trusted third parties, including:

• Payment processors (e.g. Stripe or similar providers)
• Delivery partners
• Cloud hosting providers (e.g. AWS, Firebase)
• Analytics providers (e.g. Google Analytics, Firebase Analytics)
• Customer support tools

All third parties are required to respect your data and process it in accordance with the law.

10. International Data Transfers

Some of our third-party providers may process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK adequacy regulations
• Standard contractual clauses

11. Data Retention

We retain personal data only as long as necessary:

• Account data: until account deletion or inactivity period
• Order data: up to 6 years (for legal and tax purposes)
• Marketing data: until consent is withdrawn
• Technical data: as required for analytics and security

12. Data Security

We implement appropriate technical and organisational measures, including:

• Encryption
• Secure servers
• Access controls

However, no system is completely secure, and we cannot guarantee absolute security.

13. Your Rights

Under UK GDPR, you have the right to:

To exercise your rights, please contact us using the details in section 18 below.

14. Automated Decision-Making

We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.

15. Children’s Privacy

Our App is not intended for children under 13 (or applicable legal age).

We do not knowingly collect personal data from children.

16. Complaints

You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

We encourage you to contact us first to resolve any concerns.

17. Changes to This Policy

We may update this Privacy Policy from time to time.

We will notify users of significant changes via the App or email.

18. Contact Us

If you have any questions or wish to exercise your rights, contact us: