1. Introduction
Welcome to Definite Foods Limited trading as Dessert Wala (“we”, “us”, “our”).
We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
This Privacy Policy explains how we collect, use, and protect your personal data when you use our mobile application (the “App”).
2. Who We Are (Data Controller)
Dessert Wala is the data controller responsible for your personal data.
- Legal entity
- Definite Foods Limited
- Registered address
- 20 Wenlock Road, London N1 7GU
- definitefoods@gmail.com
3. Personal Data We Collect
We may collect the following categories of personal data:
Identity Data
Name, username
Contact Data
Email address, phone number, delivery address
Order Data
Order details, preferences, order history
Payment Data
Billing information and transaction details (processed securely via third-party providers; we do not store full card details)
Technical Data
IP address, device type, operating system, app version, usage data
Location Data
Delivery location (when enabled)
Marketing & Communications
Your preferences in receiving marketing and your communication preferences
4. How We Collect Your Data
We collect personal data through:
- Direct interactions — account creation, placing orders, contacting support
- Automated technologies — cookies, analytics tools
- Third parties — e.g. payment providers, delivery partners
5. How We Use Your Personal Data
We use your personal data for the following purposes:
- To register and manage your account
- To process and deliver your orders
- To communicate with you about orders or support requests
- To improve our App, services, and user experience
- To detect and prevent fraud
- To comply with legal obligations
- To send marketing communications (where you have consented)
6. Legal Basis for Processing
We rely on the following lawful bases under UK GDPR:
- Contract: to process orders and provide services
- Consent: for marketing communications and optional tracking
- Legal obligation: to comply with tax and regulatory requirements
- Legitimate interests: to improve services, ensure security, and prevent fraud
7. Marketing Communications
We will only send you marketing communications where you have opted in.
You can:
- Unsubscribe at any time via email links or app settings
- Contact us to withdraw consent
We will not send unsolicited marketing messages in violation of PECR.
9. Third-Party Services
We may share your data with trusted third parties, including:
- Payment processors (e.g. Stripe or similar providers)
- Delivery partners
- Cloud hosting providers (e.g. AWS, Firebase)
- Analytics providers (e.g. Google Analytics, Firebase Analytics)
- Customer support tools
All third parties are required to respect your data and process it in accordance with the law.
10. International Data Transfers
Some of our third-party providers may process data outside the UK.
Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK adequacy regulations
- Standard contractual clauses
11. Data Retention
We retain personal data only as long as necessary:
- Account data: until account deletion or inactivity period
- Order data: up to 6 years (for legal and tax purposes)
- Marketing data: until consent is withdrawn
- Technical data: as required for analytics and security
12. Data Security
We implement appropriate technical and organisational measures, including:
- Encryption
- Secure servers
- Access controls
However, no system is completely secure, and we cannot guarantee absolute security.
13. Your Rights
Under UK GDPR, you have the right to:
To exercise your rights, please contact us using the details in section 18 below.
14. Automated Decision-Making
We do not carry out automated decision-making or profiling that produces legal or similarly significant effects.
15. Children’s Privacy
Our App is not intended for children under 13 (or applicable legal age).
We do not knowingly collect personal data from children.
16. Complaints
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
ico.org.ukWe encourage you to contact us first to resolve any concerns.
17. Changes to This Policy
We may update this Privacy Policy from time to time.
We will notify users of significant changes via the App or email.
18. Contact Us
If you have any questions or wish to exercise your rights, contact us:
Definite Foods Limited
20 Wenlock Road, London N1 7GU